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Snap Inc. unveils Snap Specs AR glasses at $2,195, targeting enterprise market.
Snap Inc. has introduced Snap Specs, its latest augmented reality (AR) glasses priced at $2,195, aiming to penetrate the enterprise market. The company has partnered with Nvidia, Salesforce, and Amazon Web Services (AWS) to enhance the device's capabilities for professional use. CEO Evan Spiegel envisions Specs as a computing platform tailored for fields like maintenance and remote collaboration.
Key points
- Product Launch: Snap Inc. introduces Snap Specs AR glasses at $2,195, focusing on enterprise applications.
- Strategic Partnerships: Collaborations with Nvidia, Salesforce, and AWS aim to integrate Specs into business environments.
- Design Philosophy: Specs features a bold design with visible cameras to address privacy concerns, differing from discreet smart glasses.
- Battery Life: The device offers approximately four hours of use per charge, which may limit its practicality for extended professional tasks.
Sources
- Microsoft, Meta lost billions on VR headsets — but Snap thinks its $2,195 AR glasses will change the game as it teams up with Nvidia, Salesforce and AWS to crack the enterprise marketTechRadar · September 20, 2026
- Snap's CEO told me he hates getting AI-drafted texts from his wife - so what's the plan to fight brain fry with Specs?Tom's Guide · September 19, 2026
- You can see them from a mile away - new Snap Specs smart glasses released on pre-order, boasting an all-new solution to the backlash against Meta camera glasses (and it's not just the price)Digital Camera World · September 21, 2026
- An app I'll never use actually made Snap Specs the most intriguing smart glasses I've ever seenTom's Guide · September 18, 2026
AI-generated from public news sources. Not financial advice.
