Neutral
Snap Inc. unveils $2,195 Specs smart glasses, targeting enterprise market
Snap Inc. has introduced its new smart glasses, Specs, priced at $2,195, aiming to penetrate the enterprise market. The company has partnered with Nvidia, Salesforce, and AWS to enhance the device's capabilities and appeal to business users. CEO Evan Spiegel envisions Specs as a versatile computing platform for professional applications.
Key points
- Snap launches Specs smart glasses at $2,195, targeting enterprise applications.
- Partnerships with Nvidia, Salesforce, and AWS aim to bolster Specs' enterprise appeal.
- CEO Evan Spiegel positions Specs as a computing platform for professional use.
Sources
- Snap's CEO told me he hates getting AI-drafted texts from his wife - so what's the plan to fight brain fry with Specs?Tom's Guide · September 19, 2026
- Microsoft, Meta lost billions on VR headsets - but Snap thinks its $2,195 AR glasses will change the game as it teams up with Nvidia, Salesforce and AWS to crack the enterprise marketTechRadar · September 20, 2026
- Snap is cutting 1,000 jobs, 16% of its workforceTechCrunch · April 15, 2026
AI-generated from public news sources. Not financial advice.

