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Daily Market Briefing

Bearish

Apple's iPhone 18 Pro orders cut by 15% amid soft demand, reports Nikkei Asia.

Apple has reportedly instructed suppliers to reduce component orders for the iPhone 18 Pro and iPhone 18 Pro Max by 15% in October, indicating weaker-than-expected demand for its latest flagship devices. This adjustment follows a previous price increase of $100 for the iPhone 18 Pro, aimed at offsetting rising memory chip costs.

Key points

  • Apple cuts iPhone 18 Pro orders by 15% due to soft demand.
  • Apple's stock price remains near record levels despite order reductions.
  • Analysts maintain a 'Moderate Buy' rating on Apple with an average price target of $338.80.

Sources

AI-generated from public news sources. Not financial advice.

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