Neutral
Snap Inc. (SNAP) shares close at $4.35, down 1.4% amid Q1 earnings focus.
Snap Inc.'s stock declined by 1.4% to $4.35 on July 24, 2026, as investors await the upcoming Q2 earnings report on August 3. The market is particularly attentive to the company's ability to sustain growth in non-advertising revenue streams, which have been pivotal in offsetting sluggish advertising performance.
Key points
- Snap's Q1 2026 revenue increased by 12% year-over-year to $1.529 billion, with 80% of this growth driven by non-advertising revenue.
- The company projects Q2 2026 revenue between $1.52 billion and $1.55 billion, indicating modest sequential growth.
- Cantor Fitzgerald maintains a Neutral rating on Snap, lowering the price target to $5 from $6, citing challenges in advertising and user growth.
Sources
AI-generated from public news sources. Not financial advice.
