Salesforce · CRM Daily Market Briefing

Bearish

Salesforce (CRM) stock declines 2% amid AI competition and contract cancellations

In the past 24 hours, Salesforce's stock fell 2%, closing at $170.37. This decline is attributed to increased competition from lower-cost AI sales tools and the cancellation of a significant contract by Curative, highlighting potential challenges in customer retention.

Key points

  • Salesforce shares dropped 2% on July 21, 2026, closing at $170.37.
  • Curative canceled a $600,000 annual Salesforce contract after developing its own AI-driven CRM solution.
  • Morgan Stanley maintained an 'equal weight' rating on Salesforce, lowering the price target to $185 from $287.
  • Analysts continue to rate Salesforce as a 'Moderate Buy,' with an average price target of $249.51, suggesting potential upside from current levels.

Sources

AI-generated from public news sources. Not financial advice.

Latest briefing: Salesforce

Analyze any chart in seconds

This is today's read on Salesforce. Point your camera at any chart and ChartDetector AI gives you a full technical analysis in seconds — free on iOS.

Download on the App Store
Get the free appDownload on the App Store