Ford · F Daily Market Briefing

Bearish

Ford's stock dips 0.5% amid $4B EV loss, raising profit concerns

Ford's stock declined by 0.5% to $13.88 on August 28, 2026, following the announcement of a projected $4 billion annual loss in its electric vehicle (EV) division. This significant loss challenges the company's ability to meet its $11 billion profit target for the year.

Key points

  • Ford's EV division forecasts a $4 billion annual loss, potentially consuming up to 40% of the company's operating profit.
  • Despite the loss, Ford raised its full-year profit guidance to a range of $10 billion–$11 billion.
  • Analysts project a 2026 earnings per share (EPS) of $1.85, with an average price target of $15.81.

Sources

AI-generated from public news sources. Not financial advice.

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